Expand your possibilities.

Achieve your goals.

Compelling communicators know how to craft and deliver messages that resonate, persuade, inspire and motivate.

Imagine what you could achieve through more compelling communication and presence:

  • Advance your career

  • Inspire your team

  • Secure funding

  • Gain new clients

  • Make a positive impact in the world

Unlock your potential, broaden your opportunities and grow your impact through custom-designed workshops and group or personalized coaching.

About Me

Hi, I’m Soojin and my passion is propelling the success of others. With over 25 years of experience in consulting, higher education, and public service, my mission is to build individuals’ capabilities and expand their opportunities through coaching, teaching and speaking.

My journey includes:

  • Designing and facilitating leadership and organizational branding programs at the University of Michigan, McKinsey and the Graduate Management Admission Council.

  • Coaching hundreds of professionals across diverse industries in personal branding, public speaking and storytelling.

  • Delivering keynote speeches about navigating the career journey through different phases of life.

  • Guiding thousands of aspiring business leaders on telling their stories.

I’m excited to help expand your opportunities, achieve your goals and maximize your impact.


Experience

  • Board of Directors, GMAC and the Forte Foundation

  • Alumni Admissions Interviewer for Yale (20 years)

  • Education: Yale (BA), Harvard (MPP), Michigan Ross (MBA)

  • Quoted in Poets & Quants, NY Times, US News, Financial Times, Fortune, Forbes, CNBC, Business Insider, Bloomberg BusinessWeek

  • Full bio on LinkedIn

  • Management consultant and professional development coach, Deloitte and McKinsey

  • Head of MBA Admissions & Program, Michigan Ross

  • Business Communication faculty & storytelling coach, Michigan Ross

  • Faculty, Graduate Management Admission Council (GMAC), specializing in branding, public speaking and influence

What People Are Saying

  • “I have been delivering the “pitch” for many years. Soojin’s workshop on storytelling added measurable value to my effectiveness in making the “pitch” to investors, Key Opinion Leaders, and other stakeholders. In addition, Soojin’s workshop has helped me become a more effective leader with my team using story and purpose to build engagement and teamwork. I would highly recommend leaders across various industries reach out to Soojin and take their leadership to a new level.”

    — David Esposito, CEO, ONL Therapeutics, Inc.

  • "Every entrepreneur knows that storytelling is at the heart of their business — from attracting investors, to recruiting team members and acquiring customers. But when you're really close to the subject matter, it can be hard to tell the right story effectively.

    Soojin understands the power of storytelling and delivers a digestible, fun, and effective framework for unlocking that power to help strengthen and grow your business. I really enjoyed her workshop and would highly recommend it to other founders!"

    — Cameron Hardesty, Founder & CEO, Poppy

  • “I attended a leadership seminar recently led by Soojin, wherein she challenged us to embrace and utilize the power of storytelling to influence others and expand our executive presence. The session was most impactful because she herself exhibited the skills she was teaching by connecting with us through stories from her life. Finally, she challenged us to dig deep to create and convey authentic stories from our own lives that could be used with investors, customers, employees and other stakeholders to draw them in and persuade in a relatable way.”

    — Cary Vance, President & CEO, PhotoniCare, Inc.

  • “Soojin has facilitated sessions to 1,000+ leaders about personal branding. She demystifies the complex world of personal branding with her engaging facilitation and coaching skills. Bringing both personal experience and professional expertise, Soojin not only delivers knowledge but also instills confidence and inspiration to all participants!”

    — Min Jung Kim, Ph.D., Client Delivery Associate, McKinsey Connected Leaders Academy

  • “As someone who onboards and supports many facilitators for the program, it is easy for me to quickly identify a facilitator who is able to authentically connect with their audience. Soojin is one of these facilitators. I would strongly recommend her for any speaking/facilitation opportunity.”

    — Amy Lee, Senior Solution Delivery Analyst, McKinsey Academy

  • "Soojin is probably the best professor I’ve had at Michigan; she is so engaging. I now enjoy speaking in public. If she teaches another class, I’m taking it."

    — Course evaluation feedback, Michigan Ross student in Soojin’s Public Speaking course

  • “Soojin is an exceptional listener with a laser focus on whomever she is developing. As a speaker at OUTx, I found her coaching to be warm and demanding with bite-sized and actionable feedback. Her approach allowed me to rapidly improve my speaking skills so I could deliver an emotional and impactful coming out story in front of hundreds of my peers. “

    — Michael O’Gorman, Amazon Web Services Private Pricing Specialist; former TFA & KIPP teacher

  • "Over my 26-year professional career, I can't think of anyone who has assisted my professional development more than Soojin. She was pivotal in my development as a Diversity, Equity, and Inclusion (DEI) leader, guiding and advising me as I developed DEI strategies and presentations."

    — Bryan Johnson, Senior Consultant/Manager: DEI, Root/Accenture

  • "Soojin's genuine interest in and love for the topic gave off a magnetic vibe; one of the few teachers who can get all her students to learn."

    — Course evaluation feedback, Michigan Ross student in Soojin’s Public Speaking course